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Reception
Friday, October 15, 2004
The Work and Teaching of Rebeca Méndez

There is an additional charge of $20 for those who wish to attend this AIGA Chicago event at 6:00 on Friday, October 15th. Appetizers and cocktails will follow internationally known guest speaker Rebeca Méndez. The event will be held at Chicago's Harold Washington Library, 400 S State Street, Chicago (please use the Plymouth Court entrance) from 6–9:30 PM. A map of the area is available in PDF form.


Rebeca Méndez is Professor at UCLA Design | Media Arts Department in Los Angeles, California, where she leads the ‘Brand Lab’, dedicated to the development of design research and strategy, in particular in the areas of organization, culture, and identity. The group studies how complex organizations are defined by their public identities, and how those identities can be strategized and designed. Méndez was born and raised in Mexico City and received her BFA (1984) in Communication Design and her MFA (1996) in digital art from Art Center College of Design in Pasadena, California. Her career extends in various areas of practice—academic, cultural and corporate simultaneously, and her work has been exhibited and collected by institutions such as the SFMOMA (San Francisco Museum of Modern Art), The Stedelijk Museum in Amsterdam, Museo Jose Luis Cuevas in Mexico City, and the Cooper-Hewitt National Design Museum in New York.

Through her business, RMCD: Rebeca Méndez Communication Design, she has collaborated with video artist Bill Viola, architect Thom Mayne of Morphosis, architect Greg Lynn, GLFORM, and with film director Mike Figgis. RMCD’s clients include, The Whitney Museum of American Art, NY, The Guggenheim Berlin, The Getty Museum and MOCA (Museum of Contemporary Art) in Los Angeles. As creative director of Brand Integration Group, Ogilvy & Mather, NY and Los Angeles (1999–2003), Rebeca lead global brand identity projects for clients such as IBM, Motorola, BP (British Petroleum), AT&T Wireless, and Mattel. Recently, Méndez was invited to, and won, a competition to design the user interface to the 'MICROSOFT HOME'—the premier venue for communicating what Microsoft sees as possible for technology in the home.

Rebeca Méndez lectures nationally and internationally and her work has been subject of numerous publications and exhibitions such as ‘Clean New World: Culture, Politics and Graphic Design, 2002’, ‘Women Designers in The USA, 1900–2000: Diversity and Difference, 2001’, ‘The National Design Triennial: Design Culture Now, 2000’, and ‘Mixing Messages: Graphic Design in Contemporary Culture’, 1996. Méndez has served as jury member in numerous graduate academic reviews, among them for architects Saha Hadid and Greg Lynn at Harvard University School of Design, and Hanni Rashid at UCLA, Architecture Department.

 

©2012 American Institute of Graphic Arts